FLI Fitness Had Influenced Its Existing Members, We Were Tasked To Help More People Experience What They Had To Offer
Steve Denby (owner of FLI Fitness) had been on the personal training and health coaching business for over 25 years. He was ready to follow his passion, which was health coaching. In order for this to happen, he needed to scale his bootcamp business, and inevitably, increase the revenue of his business.
Our challenge was to use facebook and search traffic, to generate free trial bookings, and get people registered for their sesison, online, without the need to follow up. We also targeted niche audiences to sell their personalised, high ticket coaching programmes (£400+ / month).
When budgets are tight, it’s easy to conclude that paid advertising should be back-burnered in favour of organic-traffic efforts. In our experience, sometimes that is a mistake. If you really know your way around paid traffic, it’s possible to get surprisingly high visibility with relatively few dollars.
For this client, we launched cross-device campaigns through multiple platforms, including Google Adwords, Facebook and Instagram, as well as on page optimisation for their site! We didn’t spend a lot, but made sure that the company had visibility on just about every type of device in their area. If you live in Ashford and you fit their demographic, you’ve seen their ads. Always staying top of mind.